Mamuna Arshad

2019 was an exciting year for Medical Aesthetics, a year of cosmetic self-reflection focused on selfies and social media, driven by controversies around buttock augmentation and the breast implant recall

At The Busy Girl's Guide to Aesthetics, I  keep my ear to the ground and provide  updates on the most important aesthetics industry developments across innovations, clinical trials, funding achievements, mergers and acquisitions, and regulatory approvals with our global community of professionals

A groundbreaking new approach to sculpting the abdomen with Emsculpt –the first and only non-invasive body shaping procedure that simultaneously addresses both muscle and fat was introduced in December . 

Bringing an entirely new technology to the category, Emsculpt utilizes HIFEM® energy to induce powerful muscle contractions which builds muscles and burns fat

Back in April InMode rolled out ‘AccuTite’, the smallest Radiofrequency Assisted Lipolysis (RFAL) device for precision fat reduction or skin contraction in the face and body. With its sub-millimetre cannula, AccuTite enables focal RF contraction without excisional surgery. 

There is little to no visible scarring and minimum downtime with AccuTite. The procedure takes less than 15 minutes under local anaesthesia. Results can be seen immediately with continuing improvements for several weeks following treatment.